The Design Impact Brief

Your Designs Already Have Impact. Now Give Them a Voice.

Stop being seen as "just the designer." Start being recognized as the strategic partner who drives outcomes that matter.

You're already solving real problems. Your designs are already creating value. But if you can't articulate what changes because of your work, none of it matters.

The gap between talented designers and influential ones isn't skill—it's communication.

The designers who get promoted, who lead strategy, who earn respect in the room? They're not always the most talented. They're the ones who can connect their work to business outcomes before anyone has to ask.

The Design Impact Brief gives you the structure to do exactly that.

Why This Matters for Your Career

Let's be honest: You're tired of this.

• Walking into meetings where your carefully considered decisions get dismissed because you couldn't articulate the "why" clearly enough
• Watching feedback derail into subjective preferences instead of whether your solution actually solves the problem
• Seeing less experienced designers get promoted because they "speak the language of business"—even though your work is stronger
• Building a portfolio that showcases beautiful pixels but doesn't prove strategic thinking

Here's what's really at stake: If you can't surface the impact your designs create, you'll stay stuck as an executor. Your portfolio will look pretty but won't tell a compelling story. And when promotion conversations happen, your name won't come up.

Not because you're not good enough. But because no one understands the value you're already creating.

What the Design Impact Brief Does

This isn't about learning to design better. You already know how to design.

This is about learning to surface and articulate the impact your designs already have—so stakeholders, leadership, and your portfolio can finally reflect the strategic value you bring.

The Brief gives you:

✅ A structured framework to connect your design decisions to business outcomes
✅ Clear language to shift from "I redesigned the flow" to "I designed the flow to increase retention by helping users achieve their first success faster"
✅ Confidence in presentations because you're no longer guessing what to say—you have a repeatable structure
✅ Portfolio-ready articulation that proves you think strategically, not just visually
✅ Perception shift from "the person who makes things look good" to "the strategic partner who drives results"

Here's the Shift

Instead of presenting what you made, present what it makes possible.

Before you show any design, answer this: "If this works, what changes for the business?"

That one question transforms you from order-taker to strategic partner.

The Design Impact Brief walks you through how to answer it—clearly, confidently, and in a way that positions you as indispensable.

This Is How You Get Recognized

The designers who break through don't just think strategically—they build proof.

They have examples. Stories. Projects where they can point to the moment they reframed the conversation and changed the outcome.

Your designs are already creating that impact. This brief helps you capture it, communicate it, and use it to advance your career.

Whether you're:

• Preparing for your next promotion
• Building a portfolio that tells a strategic story
• Trying to earn a seat at the strategy table
• Tired of being treated like a pair of hands

This is your starting point.

What Happens Next

When you get the Design Impact Brief, you'll receive:

1. Immediate access to the template and framework
2. Step-by-step guidance on how to use it for your projects
3. Real examples of how to reframe execution into strategic outcomes

Plus, you'll get exclusive access to future resources designed to help you communicate impact and build influence.

The Question Is Simple

A month from now, will you have evidence of your strategic thinking? Or will you still be waiting for permission to be taken seriously?

The gap between where you are and where you want to be isn't talent. It's practice.

And practice starts with structure.